You are driving traffic to your website, but is it the right traffic? Is everyone under the sun visiting your website EXCEPT for the people that you are targeting? Do you even know who you are targeting? Create three lists, a primary, secondary and tertiary list. Take a look at your customer base over the …
Do you get traffic to your website but no purchases? Check your website and ask yourself these questions. Is it desktop and mobile friendly? When you open your site, are you able to tell exactly what you are offering? Are your photos professional with great lighting and an uncluttered or white background? (Keep them consistent). …
What does corporate stationery consist of? Corporate stationery consists of any of the following: Letterheads A letterhead is a requirement by banks and wholesalers. It gives a company a professional approach. Don’t forget to add the companies directors to your letterhead. Email Signatures Email signatures are the most underrated corporate stationery element of all. An …
Let’s chat about logos DON’T HAVE ONE? There are multiple websites where you can PURCHASE logos such as Logo Moose and Logo Pond.Please do not visit Pinterest and find your fave logo and copy it. That’s illegal. THINGS TO KEEP IN MIND WHEN CHOOSING/DESIGNING A LOGO:
So you have this incredible, one-of-a-kind business idea and with great research you think your product certainly fits the gap in the market. That’s a great start. So what do you do next? Well, you brand your business of course (or you can let the professionals do it for you). Branding is important as it’s …
